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HPTDC signs strategic MoU with AI travel platform for global positioning of tourism

Shimla: In a significant move toward digital transformation, the Himachal Pradesh Tourism Development Corporation (HPTDC) has signed a strategic Memorandum of Understanding (MoU) with the world’s first premier AI-driven travel platform--Adotrip.com, to give Himachal Tourism a global positioning. According to recent government economic surveys, the tourism and allied sectors (including hospitality, transport, handicrafts, etc.) contribute around 7.78 per cent of Himachal Pradesh’s Gross State Domestic Product (GSDP)-reflecting the sector’s sizeable contribution to the state economy. Beyond GDP, tourism also supports employment in the state, providing around 14 per cent of direct and indirect jobs in Himachal Pradesh.